Who Buys Property in Italy? The Profile of International Buyers in 2025

Italy has always been a dream destination for international home buyers, thanks to its timeless landscapes, cultural heritage, and lifestyle. In recent years, however, the profile of foreign buyers has evolved. Tuscany, in particular, remains one of the most desired regions, not only for holidays but also for long-term investments and relocation.

📊 Who Are the Buyers?

According to the latest reports on the Italian real estate market, the average foreign buyer is between 45 and 65 years old, often a professional, entrepreneur, or retiree seeking a better quality of life. Couples and families make up the majority of buyers, with a growing interest from younger digital nomads who combine work and travel.

• Top nationalities: Americans, Germans, British, Swiss, and increasingly Northern Europeans such as Danes and Swedes.

• Budget range: from €300,000 for countryside homes to several million euros for luxury villas.

• Motivations: lifestyle change, retirement, investment in vacation rentals, or the desire to own a second home in a safe and beautiful location.

🌿 Why Tuscany?

Among all Italian regions, Tuscany stands out as a timeless choice. Its balance of culture, nature, and accessibility makes it one of the most requested destinations by international buyers.

• Cultural heritage: Lucca, Florence, Siena, Pisa, San Gimignano.

• Lifestyle: wine estates, olive groves, Mediterranean cuisine, and wellness tourism.

• Accessibility: proximity to two international airports (Pisa and Florence) and connections to the Tyrrhenian coast.

• Variety of properties: from restored stone farmhouses in the hills, to luxury villas with sea views, to apartments in historic city centers.

💡 What Foreign Buyers Look For in Tuscany

• Authentic homes with character (stone walls, beams, rustic charm).

• Modern comforts (air conditioning, infinity pools, home automation).

• Privacy and panoramic views.

• Potential for rental income through short-term lets.

• Sustainable features such as solar panels or electric car charging stations.

🔑 Opportunities for Investors

Tuscany not only guarantees a prestigious lifestyle but also offers solid investment opportunities. The demand for luxury holiday rentals is strong, especially in areas like Lucca, Chianti, and the Tuscan coast. Buying a property here can ensure both personal enjoyment and financial return.

✨ Benedux Insight

At Benedux Studio, we specialize in helping international buyers discover the hidden gems of Tuscany. Whether you dream of a rustic farmhouse, a contemporary villa, or a prestigious estate, we provide curated opportunities with a focus on authenticity, lifestyle, and long-term value.

👉 Looking to buy property in Tuscany? Contact us for personalized guidance and exclusive listings.